An old friend of mine reached out to me and asked a very candid question about PPC Prophet…
“So what’s the inside track on this software in terms of will it work for me and why?
– Seven Figure Seller Who Likes Me But Still Raises His Eyebrow At All Software
To understand why PPC Prophet is different, you have to understand where PPC software came from, and why most of the others are kind of the same.
Amazon Sponsored Ads software is pretty new, and that’s because it’s only in the last five or so years that Amazon started letting other companies build with it. When that happened, there was a floodgate of entrepreneurs thinking “OH I KNOW LET’S MAKE SOFTWARE $$$”
Some of them were Amazon Sellers, but a lot (a lot) of them were people that just ‘saw an opportunity.’
So, as outsiders, they did the basic research into the field, and saw the same thing you see on a million Facebook groups. Sellers worrying about their ACOS. “Is my ACOS too high? Is my ACOS too low?”
Then a bunch of people had the same “idea.”
The problem with this is that ACOS is not actually the real measurement of PPC success or performance, and there are a lot of perfectly good reasons to use PPC that have absolutely nothing to do with maintaining a low ACOS.
I’ll repeat it, because I think it’s worth restating:
LOW ACOS is not “GOOD” PPC. The Goal of PPC is not to only maintain a LOW ACOS.
ACOS is simply a performance indicator. It’s an indicator of how one aspect of your PPC is performing.
If I told you I have a car that gets 100 miles per gallon you might think “Great car!”
…but then what if I told gave you *another* metric. The size of the tank. And the size of tank in this car is exactly 1/100th of a gallon.
Now you have to refill every mile. You’re getting great gas mileage, but so what? The job of a car isn’t JUST to have great gas mileage.
One of your cars job is to get you from point A to point B, efficiently, and miles per gallon is only one of the performance indicators to handle that.
But cars can do lots of jobs:
- Get you to and from work every day
- Take you across the country
- Carry equipment around
- Impress people
- Let you enjoy the open air of the road
- Race other drivers
And based on those jobs you might care more, or less, about miles per gallon.
Based on your business you might need PPC to perform different jobs, and based on those jobs you might care, more , or less, about ACOS.
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