Well. Sometimes things change.
Let’s say you have a product you sell for $20,
Let’s say this product costs you $10 after FBA fees and manufacturing and shipping and taxes and everything. Your Cost of Goods Sold (COGS).
So, you load up your software and you say “I want to break even” so then you set an ACOS target of 50%. That means you’re willing to spend up to 50% of the price of your product to sell this product.
So you set your target for your automatic campaign, your product targeting campaign, your category targeting campaign (does your software even support it?) your sponsored brand campaigns, your sponsored display campaigns, your exact match, your phrase match, your broad match manual campaigns, etc.
Oh but wait since you’re a real seller you probably have more than one product you might have dozens of different gold lamps so you set your ACOS targets for each and every one of them. Dozens of Products. Dozens of Campaigns.
Then the price of gold changes.
And now just like that your product costs more, your cost of goods sold changes from $10 to $11. That means your breakeven is no longer 50%. It’s 45%.
Guess who has to go back and change their ACOS targets for all of those campaigns for all of those products? You do.
What if your cost of goods sold drops? Will your software go back and re-add the search terms it thought was too expensive? Probably not. And that’s just one change. What if you change your price? What if your FBA fees change? We monitor your FBA fees for your product every day and adjust your campaigns accordingly.
This is the difference between software that does a job, and software that optimizes a metric.
PPC Prophet was designed to do a job, maintain your desired profit margin. So when you enter your updated cost of goods sold for your product, it automatically changes all of your ACOS targets for all of the campaigns with that product in it.
You’re welcome 😛
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